At GBU Life, we specialize in life insurance and annuity products to protect families and anchor retirements

And, we do things differently than most insurance providers

Financial well-being

As a member-owned company, we keep our operating costs low. That translates into competitively priced life insurance, generous annuity rates and stable investment returns members can count on. Day-to-day and long-term, our focus remains squarely on maintaining the exceptional financial health that inspires trust and confidence among our members.


Being member-driven, we don’t charge service or administrative fees. And, we don’t have teaser rates that change in the future. Just solid solutions designed by insurance and investment professionals and supported by dedicated service representatives.

For Good

Giving back is at the heart of GBU Life. It starts with our longstanding commitment to charitable causes and employee volunteerism. But we don’t stop there. We empower members to make a difference in their communities through financial donations, volunteer opportunities and fundraising resources.

Plan for life

Secure the future

Ownership matters

We don’t have shareholders. We don’t have clients. Instead, we have members – members who come to GBU Life to secure their futures, build their legacies and impact the communities around them.

Managing smart

With a culture rooted in deliberate risk management, we strive to deliver competitive rates and share favorable results with our members.

Delivering service that stands out

We never forget who we answer to, and it shows: nine in ten members say they would recommend GBU Life to family, friends and colleagues.

Meeting high industry standards

Our increasing membership base and favorable operating performance are acknowledged by the industry. A.M. Best recognizes GBU Life’s fiscal responsibility and growth by assigning us one of the highest insurance company ratings.

Peace of mind takes planning

Discover the GBU Life Difference

Get in touch with us 800.765.4428